rapper<\/a>, fashion designer, and entrepreneur. He\u2019s an innovative marketer helping to move the marketplace forward. <\/p>\n\n\n\nPrevious honorees across our numerous Clio programs included Bob Iger, Joan Jett, Frank Gehry, Willie Nelson, Tony Hawk, Mary J. Blige, Eli Manning, Brandi Carlile, Fab 5 Freddy, and Jerry Seinfeld. He\u2019s joining a pretty remarkable group.<\/p>\n\n\n\n
This year, the event is happening during MjUnpacked. What was the reason to do an event alongside MjUnpacked? <\/strong><\/p>\n\n\n\nMichael Kauffman: I was able to attend MJ Unpacked last year in Las Vegas and earlier this summer in New York, and loved it. I applaud the work that George, Kim, and the team are doing to create an event that effectively superserves CPG brands, retailers, and the investor community. As a marketing awards program highlighting top creativity from brands and retailers (among other areas), it\u2019s a strongmatch for us with the community who attends. Many attendees are also Clio entrants (and winners) so it\u2019s a good partnership. Looking forward to building on it going forward. <\/p>\n\n\n\n
It\u2019s been a short-time, but what has been your favorite Clio Cannabis moment so far?<\/strong><\/p>\n\n\n\nMichael Kauffman: The opportunity to acknowledge and talk with Steve DeAngelo and the team at Last Prisoner Project, and with Willie Nelson and Fab 5 Freddy to thank them for the work they\u2019re doing to support the plant and the community\u2026loved Mary Pryor and Ophelia Chong\u2019s conversation together last year when they were honored. There\u2019s been quite a few favorite moments. <\/p>\n\n\n\n
Amplifying the amazing stories and powerful messages being told by marketers in the trenches is incredibly gratifying.. For me, getting to know so many of those heroes via their support and service on our juries has also been amazing. Being inspired by their passion to impact society and our culture on behalf of this plant is a deeply meaningful aspect for me personally too. <\/p>\n\n\n\n
What are your hopes for Clio Cannabis in the future?<\/strong><\/p>\n\n\n\nMichael Kauffman: At Clio, our mission is to celebrate bold work that propels the industry forward, to inspire a competitive marketplace of ideas, and to foster meaningful connections within the creative community. For Clio Cannabis, the future will embrace those three pillars — as we continue to be inspired by those building that future. Hopefully we\u2019ll see a media partner join us too — I think there\u2019s huge interest in seeing the creativity in this space. <\/p>\n\n\n\n
Two other things: I\u2019d love to see our awards show streamed live from the MJ Unpacked Ballroom in the years to come. I also envision our Clio winners increasingly integrating their Clio Cannabis accolades into packaging and marketing collateral. Clio is synonymous with creativity in advertising, marketing, and design\u2026 I think a Clio trophy sticker or mention is a compelling hook that could fuel someone to dig a bit deeper into the story of a quality brand.<\/p>\n","protected":false},"excerpt":{"rendered":"
Since the late 50s, winning a Clio Award has been a benchmark that almost every advertising agency in the world aspired to reach. Even Don Draper has one! Over decades now, the Clio awards have highlighted the work and talent at the forefront of the industries in a variety of fields, like sports, music, fashion, […]<\/p>\n","protected":false},"author":3,"featured_media":24105,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[975,5903,312],"tags":[366,5934,5935,5937,5936],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.cashcolorcannabis.com\/wp-json\/wp\/v2\/posts\/24101"}],"collection":[{"href":"https:\/\/www.cashcolorcannabis.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cashcolorcannabis.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cashcolorcannabis.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cashcolorcannabis.com\/wp-json\/wp\/v2\/comments?post=24101"}],"version-history":[{"count":4,"href":"https:\/\/www.cashcolorcannabis.com\/wp-json\/wp\/v2\/posts\/24101\/revisions"}],"predecessor-version":[{"id":24118,"href":"https:\/\/www.cashcolorcannabis.com\/wp-json\/wp\/v2\/posts\/24101\/revisions\/24118"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cashcolorcannabis.com\/wp-json\/wp\/v2\/media\/24105"}],"wp:attachment":[{"href":"https:\/\/www.cashcolorcannabis.com\/wp-json\/wp\/v2\/media?parent=24101"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cashcolorcannabis.com\/wp-json\/wp\/v2\/categories?post=24101"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cashcolorcannabis.com\/wp-json\/wp\/v2\/tags?post=24101"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}