Malik Yoba<\/a><\/p>\n\n\n\nwill serve as Chief Strategy Officer, directing activation, education, marketing, and promotion for the brand.<\/p>\n\n\n\n
Sustainability and social equity are baked into the DNA of the brand, as BBC is focused on doing business without negatively impacting the environment, community, or society as a whole.<\/p>\n\n\n\n
Joining McCarthy at Black Buddha and Soaring High Industries as Chief Diversity Officer is M4MM’s Erik Range, who will be responsible for creating, communicating, and implementing their robust ESG plan. Some of its features include their “People Over Profits” program where a percentage of profits will go back to support community-based organizations and social justice work.<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"
Welcome to the future of cannabis! Black Buddha Cannabis (BBC) is set to establish a new paradigm for the industry as a black-owned, environmentally conscious, wellness-focused, and equity-driven brand. BBC was created in response to Roz McCarthy’s personal health journey and informed by her experience leading Minorities for Medical Marijuana (M4MM), The brand is the […]<\/p>\n","protected":false},"author":3,"featured_media":23354,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1015,6],"tags":[5861,5849,1209],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.cashcolorcannabis.com\/wp-json\/wp\/v2\/posts\/23352"}],"collection":[{"href":"https:\/\/www.cashcolorcannabis.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cashcolorcannabis.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cashcolorcannabis.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cashcolorcannabis.com\/wp-json\/wp\/v2\/comments?post=23352"}],"version-history":[{"count":3,"href":"https:\/\/www.cashcolorcannabis.com\/wp-json\/wp\/v2\/posts\/23352\/revisions"}],"predecessor-version":[{"id":23357,"href":"https:\/\/www.cashcolorcannabis.com\/wp-json\/wp\/v2\/posts\/23352\/revisions\/23357"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cashcolorcannabis.com\/wp-json\/wp\/v2\/media\/23354"}],"wp:attachment":[{"href":"https:\/\/www.cashcolorcannabis.com\/wp-json\/wp\/v2\/media?parent=23352"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cashcolorcannabis.com\/wp-json\/wp\/v2\/categories?post=23352"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cashcolorcannabis.com\/wp-json\/wp\/v2\/tags?post=23352"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}