The last Dennis Rodman was a good bet was when he was playing alongside Michael Jordan. Rodman has been more C-list celebrity than someone who you would tap to be your brand ambassador.
Lucky for Rodman, someone did take a bug gamble on one his crazy ideas. Potcoin, a crypto currency used by cannabis related business, gave Dennis Rodman a shirt to wear while he was on his tour of North Korea.
Now they are reaping the benefits of having that much global exposure.
MJ Biz Daily wrote a piece about how their marketing plan turned into to huge gains for the company. Read the full-story here
